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NUO Hotel Beijing is delighted to announce it has signed a strategic cooperation memorandum of understanding with the China Branch of Lausanne Hospitality Consulting (LHC), which is recognised as the ‘Harvard’of the hotel industry. Together with Lausanne Hospitality Consulting (Beijing) Co., Ltd., NUO will establish a collaborative and strategic partnership to further develop NUO’s growth via talent development, executive education, branding, hotel management and other related areas contributing to strategic development for NUO.

Lausanne Hospitality Consulting (LHC) is a subsidiary of Ecole Hôtelière de Lausanne (EHL), which is the first hospitality school in the world and the only one university that is recognised by both the Swiss and Chinese Government. Lausanne Hospitality Consulting S.A., the exclusive representative of Ecole Hôtelière de Lausanne, offers advisory and training services for the hospitality industry worldwide.

With its mission statemtent to “build a Chinese national brand, forge an international path”, NUO Hotels stands as a pioneer in symbolising “The ChineseDream” for the hotel industry. Entirely owned by Beijing Tourism Group (BTG), NUO Hotels represents the unique lifestyle and direction of modern China, whilst honouring its cultural heritage.

In pioneering Chinese luxury hospitality as one of the country’s first homegrown five-star hotel brands, NUO Hotels interprets its “golden promise” by drawing inspiration from the country’s 5,000 years of history and cultural heritage and its commitment to serving as a custodian of traditional Chinese culture. Inspired by this rich heritage, NUO Hotels’ core philosophies, as fully exemplified in the group’s properties, are encapsulated by four key brand pillars: Chinese, Luxury, Contemporary and Green.

Since opening on 5 June 2015, NUO Hotel Beijing, the group’s first luxury flagship property, has been widely acclaimed by the industry and global guests and has been carrying out varied cross marketing cooperation and business development within different cultural and artistic spheres and with various global and Chinese brands. Now, thanks to its new strategic cooperation with Lausanne Hospitality Consulting, NUO Hotels is sure to continue on its path to becoming a world class international luxury hospitality group, and enhancing its executive education, human resource cycle establishment and branding based on the principles of equality and mutual benefit.

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