Our website uses cookies to provide you with a good browsing experience. By continuing to use our website, you agree to the use of cookies. Please read our cookies policy.


As part of its quality commitment, Lausanne Hospitality Consulting (LHC) provides its clients with clear and innovative business ideas from its expert network. As the consulting and executive education arm of the Ecole hôtelière de Lausanne Group, LHC has been providing for several decades applicable solutions to the hospitality and service industry.

In building Luxury brands, experiences are essential. How do you design a luxury experience?

Experiences engage customers and in creating memorable events connect them emotionally to the brand.  This is the reason why many organizations are placing experiences at the core of their marketing strategy and in building luxury brands; experiences are essential. The luxury experience is different because it offers the highest possible level of quality in each of the brand touch-points with the consumer. Do you offer a  differentiated customer experience that is strenghening your brand? How to extract sensations, emotions, or cognitions that will connect consumers to your brand in a personal and memorable way?

What are the specific aspects of your brand context such as store atmosphere or human elements that influence customer experience? To design a luxury experience isn’t it important to first define what a luxury brand is?